I recently came across, for the first time, the work of Richard Asher (1912-1969). As well as being known as an eminent endocrinologist and haematologist, he is also known for his work in mental health. In 1951, he described and named Munchausen syndrome - now also called factitious disorder imposed on self.
However, what interested me in him was his writing about medical writing. That he did in a most thought-provoking way. I therefore recommend the following:
Straight and Crooked Thinking in Medicine
BMJ Aug 21 1954 pp 460-462
[PubMed]
Why Are Medical Journals So Dull? (1958)
BMJ Aug 23 1958 pp 502-503
[PubMed]